Scotland’s most incredible business & marketing event.
Give your business the thrill of its life……
9am - 5pm, 6th February 2025, Ghillie Dhu, Edinburgh
Grab a ticket and join hosts Niki Hutchison , Abi Sea and 15 phenomenal speakers including multi-million pound business owners, sales experts, Meta experts, social media & AI specialists, storytellers and creators as they lead you on an adventure you’ll never forget.
Join our incredible community of inspiring and friendly entrepreneurs from across the country for one incredible day.
Your next business breakthrough awaits!
This year’s theme: Let’s Talk About Sales
Featuring: Live Talks, Q&A Sessions, Masterminds, Networking, Parties, Prizes, Lunch & Refreshments, Random Acts of Kindness and more.
With thanks to our headline sponsor …
Our 2025 Speakers
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Lisa Johnson
Lisa is a Global Business Strategist and Sunday Times Bestselling author who makes 90% of her money through passive or semi-passive income streams. In one launch alone during the global pandemic in 2021, she made $3.8 million in a week - earning $1.5 million in the first hour of sales. She took herself from $38,000 in debt to become a successful entrepreneur making millions and helping thousands of people in just 5 years. Now, her business makes over $7.6 million a year, and she is inspiring others to follow in her footsteps.
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Charlie Day
Charlie Day is a multi award winning entrepreneur who has built three multi six-figure businesses from the ground up. Charlie is passionate about helping business owners create more sales in their businesses and proclaims that ‘selling is easy if you just know how.’ Charlie believes in selling the right way, with integrity and the customers best interests at heart - no sleazy sales tactics or pushy closes. Charlie is also the founder of Sales Made: The Agency where she sells on behalf of other business owners. She also has a top 50 business podcast; Sales Is Easy If You Just Know How.
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Lucy Hall
Lucy Hall is a business owner and community host who believes in Profit with Purpose.
Lucy is the creator of SocialDay™ a community, events and platform for social media professionals and Digital Women ™ a community of over 150,000 women coming together to learn and share digital and tech skills.
Lucy’s superpower is community building and bringing people together through events both offline and online.
She is passionate about doing impactful business in a way that empowers individuals through skill development and community. -
Anna Payne
Anna Payne is a serial entrepreneur, sales expert, speaker, and number one best-selling author. Her refreshingly simple, no-nonsense approach to sales, focusing on value, long-term relationships, and integrity, combined with consistent strategic action, is revolutionising the results of her clients. With over 26 years of commercial experience, Anna helps business owners make more sales in a way that feels great for them and their clients, enabling them to build successful, sustainable businesses and achieve all the impact, success, and freedom they want.
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Carlos Saba
Dr. Carlos Saba is the co-founder of The Happy Startup School, a global community focused on helping solopreneurs make money, do good and be happy. With a background in Atomic Physics and two decades of experience building and supporting purpose-driven businesses, Carlos brings a unique perspective to entrepreneurship that blends pragmatism with empathy. Drawing on insights from the inside-out approach, he guides entrepreneurs to authentically align their work with their core values, resulting in businesses that are both fulfilling and impactful.
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Jo Simpson
Since setting up her business consultancy and accounts practice in 2002, Jo has helped hundreds of entrepreneurs create and scale their businesses. As an accredited Profit First Professional and multiple business owner, Jo has taken all of her knowledge and expertise and created her Financial Growth Academy where she hosts a range of courses, a membership and a bespoke mastermind. Jo’s mission is simple, she wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.
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Ayo Abbas
Ayo Abbas is an award-winning marketing consultant who works predominately with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 23 years’ experience in marketing and has represented many major construction and professional services firms.
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Rachael Arnold
CEO and Co-Founder of Creative Entrepreneurs’’ Club, Rachael is a seasoned leader in the creative industries and social enterprise sector with over 25 years of experience.
Her passion lies in turning ideas into reality. Rachael believes in the power of creativity to drive positive change and supports all those working in the creative sector to make this happen.
Rachael also designs learning programmes that change & develop leaders as well as being Entrepreneur In Residence at the Royal Conservatoire of Scotland. -
Aggie Meroni
Aggie has over 15 years of sales and marketing experience. Aggie spent 10 years in a corporate sales career in asset management before discovering her passion in digital marketing, specifically Meta™️ advertising. Aggie now runs a Paid Social agency called White Bee Digital, growing ambitious ecommerce brands with the power of social media advertising. Aggie is also one of the few Certified Meta Lead Trainers in the UK and trains marketers and business owners in how to run Meta ads to grow their own businesses.
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Tara Thompson
Tara has a background in AI, digital transformation and operations and has delivered AI training and workshops to global organisations. She simplifies complex ideas, making them accessible, relevant, and personally meaningful. Her reflective approach creates transformative learning experiences that empower others to think critically and build confidently on their own knowledge. Tara encourages a culture of strategic thinking and continuous growth. A committed advocate for inclusivity, she views AI as a powerful tool for levelling the playing field, particularly in supporting neurodivergent allyship and promoting equitable digital access.
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Amanda Webb
Amanda from Spiderworking is an analytics nerd. She works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she’s not working she loves knitting, playing with her cats and watching movies.
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Ruby Sweeney
Founder of The Events Hub, Ruby Sweeney and her team work with clients to define, design and deliver B2B conferences, events & trade shows around the world.
Ruby’s mission is to help organisations to discover how best to leverage events strategically to transform and grow.
Ruby is also PR & Comms Ambassador of the Central Scotland Branch for Institute of Directors (IoD) Scotland, Committee Member of the Scottish Karate Federation, Advisory Board Member at events & marketing agency FORMAT Group, and Advisory Board Member at SportsTech Scotland.
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Colin Gray
Colin is a podcaster, speaker, PhD, founder of two businesses and seasoned interviewer.
Alitu.com helps you create your podcast in the easiest way possible and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show. ThePodcastHost.com helps you create a successful show. -
Abigail Mills
Abigail is the founder of Rose & Thistle Social Ltd, a creative and results-driven social media marketing agency for service-based business owners who are ready to level up their online presence. With over five years of experience, Abigail is passionate about helping business owners grow their visibility and attract more clients without spending endless hours on social media. Her collaborative and authentic approach provides tailored strategies that drive real results. From the UK to Europe and beyond, Rose & Thistle Social has helped businesses boost their reach, grow their audience, and generate more leads – all while making social media feel a lot less stressful!
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Erika Robinson
Erika Robinson is the UK General Manager of Constant Contact, a digital marketing platform that has helped millions of small businesses over the last three decades.
Before this, she worked across strategy and finance for Intuit, Headspace and Virgin Media. An entrepreneur at heart, Erika founded her own business in 2019, of which she remains CEO, and therefore has an in-depth understanding of the small business owners’ priorities and predicaments.
With Constant Contact now in the UK, Erika will ensure that British small businesses have a partner and solutions they can rely on for growth, so business owners can focus on delivering for customers.
For ambitious and bold small business owners
(who sometimes feel a little edgy around sales) … this event is for you.
You’re passionate about your work, and damn good at it, too. Sales and selling, on the other hand…
Join us for an inspiring day, and we’ll show you how to enjoy bringing more sales into your business.
Adventures in Marketing is…
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Inspirational. A full day of fabuloustalks and practical sessions covering everything you need to make sales more easily in your business. Yes, even in today’s climate!
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Incredible connections. Meet people excited to partner with you, buy from you, introduce you, or all three.
Connect, collaborate, create. -
Immersive sessions in adventurous formats. Mastermind tables, group workshops, interactive Q&As and relaxed networking.
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Social. After parties, dinner events, prizes and surprises. Expect the unexpected, and have fun while you learn.

Incredible Speakers

Workshops & Panels

Inspiration & Learning

Networking & Skill Sharing

Parties & Connection

Inspirational Panels
Adventures in Marketing is the business event for you if you’ve ever…
Felt like there must be an easier way to make progress?
Left an event feeling disappointed. Not this time!
Wished you could meet people like you, so that growing your business would feel more fun
Wondered how to achieve more…when you don’t know what you don’t know…and don’t know how to know it (wait, does that even make sense?!)
Craved more sociable networking opportunities with friends, new and old
Want good things to happen in your business, but have no idea where to begin
With thanks to our headline sponsor …
Want to know what all the fuss is about?
Meet your hosts:
Niki Hutchison & Abi Sea
We’re Abi and Niki, two friends who like to come up with creative ideas, and then roll up our sleeves and make them happen.
We created Adventures in Marketing because we couldn’t find inspiring and exciting business events in Scotland.
We place friendship, inspiration and (most importantly) action at the heart of Adventures in Marketing. It’s our job to give you an amazing experience. The best time, while getting all the tools you need to reach your goals.
And we’re pretty damn good at our jobs.
Niki is an entrepreneur and multi award-winning marketing strategist, passionate about teaching founders how to go from overlooked to fully booked®.
Abi is mad about messaging. She works with service providers on x-ray messaging so they can get visible online and talk about their work in a way that feels great (and brings in sales).
You’ve made it all the way to the bottom of the page, and there’s only one thing left to do.
Grab your ticket now! Join us as we come together to accelerate our business growth.
Set your compass in the direction of the beautiful city of Edinburgh, bring an open mind and a sense of adventure.
Leave with knowledge and sales skills, a stronger network and a boost of energy to drive you forward.
With thanks to our sponsors …